The importance of color selection
Before starting your design process it’s very important to take some time for choosing the base colors you are going to use in your design. Certain colors will give different impressions, so it’s pretty obvious these impressions should go hand in hand with the main theme and subject of your website.
If you do some research on some common topics you will see a pattern in the use of certain colors for certain subjects or impressions. For example, blue is a color assiciated with trust and reliability. No wonder you will often find blue tints on websites of lawyers, webhosting companies, etc.
The use of lost of white space is even more logical when you see it on medical websites because it has a very sterile feel to it. In contrast, black is used on websites that want their product or subject to have a very prestigous look.
So before selecting the base colors for your website design, think about what look and feel is commonly associated with your subject. Of course you can brek the pattern and suddenly use a color that doen’st seem related to the rest of the colors in your design to highlight a part on your site that needs special attention. No doubt when you have a design with very light shades of grey for example and you put in a section with a bright yellow color, people will automatically be attracted to this section instantly.
Web based color palettes can be very helpfull in the whole color selection process, so google it and perhaps you will be surprised what a difference it can make.
